Oliver
Gathercole.
Digital Marketing Specialist based in Cambridgeshire
Digital Marketing Specialist based in Cambridgeshire
Hi, I’m Oliver 
A Digital Marketing Specialist based near Cambridge, UK. With over 8 years at ZEISS, I’ve built a deep understanding of what it takes to drive meaningful results in both complex & highly regulated B2B and B2B2C environments.
I focus on marketing automation, lead generation and content – turning data and creativity into campaigns that deliver results.
Outside of work, you’ll find me on a trail up a mountain, watching Formula 1, in the stands at Tottenham, or behind a camera.
Content Creation
From brief to publish, end to end.
Working across AEM & Adobe Creative Suite, I produce content that spans landing pages, case studies, video testimonials and social – built to drive both brand awareness and measurable engagement.
Marketing Automation
Building smarter campaigns, not just bigger ones.
Using Marketo, I build and manage automated programmes across three business units – ensuring the right message reaches the right audience at the right time, while keeping data clean and leads flowing to sales.
Market Research
Insight before action, always.
Using Conductor for SEO & AEO audits, Google Trends for market research and AI for audience augmentation and buyer persona development, I ensure every campaign is built on a clear understanding of the market before a single asset is created.
Reporting
Turning numbers into decisions.
Using Mixpanel and Salesforce reporting, I translate campaign data into clear insights that inform strategy across marketing and sales – moving beyond vanity metrics to what actually drives business impact.
Take a look at some of my recent projects. Want to see more of my work? Click below.
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